Fabletics has become one of the most successful websites for eCommerce. It is a company that has been valued at a billion dollars. That is why all eyes are on Kate Hudson and what she is going to do next. She has created a very innovative brand of clothing that has been marketed to a whole new generation of young athletic women.
Beyonce has an Ivy Park brand. Many other athletes have paid contracts for certain clothing companies. What Kate Hudson has done is create a brand that she is in charge of. She is not a figurehead. Hudson is a co-founder that has a vested interest. This is what makes people appreciate her hard work ethic. She stays wired in to her consumer base, and that is part of the reason that she has been able to do so much in the business world.
The clothes that are available for the Fabletics clothing line are abundant. Many people cut down on the time that it takes to shop online by signing up for the subscriptions. A lot of people have used subscription services because it is a time saver, and it allows them to build their wardrobe in a much quicker time frame. Many consumers that have been trying to build their wardrobes will agree that this is going to be the easiest way to get garments every month from Fabletics without actually shopping online.
Many of the people that are shopping online are fans of quick shopping, but Kate Hudson is also planning to open more stores in the future. She has a hundred stores in sight for the upcoming years. This is a completely different strategy for Hudson and her efforts to compete against other companies that sell athletic clothing for women. What Hudson wants to do is create a brand that can also reach consumers that do not even shop online. She definitely wants to expand and grow to an audience that will recognize her brand even if they are not shopping on the internet.
She definitely has been able to utilize the internet to create a lot of buzz about the Fabletics brand, but Hudson realizes that in order to be a true leader in the athletic clothing industry that she has to expand beyond the internet route. This is going to make it much easier for her to gain a competitive advantage against Amazon.