Fabletics has grown at a 200% growth rate since they started. Their secret is the power of the crowd. Fabletics has been leveraging online reviews to increase their revenue and growth. Other savvy brands are following the lead of Fabletics.
Smart brands understand the level of trust that consumers place in online reviews. The fact is that consumers have lost their trust in traditional advertising. Consumers now prefer to outsource their research to online reviews, meaning research that was already done for them by others. They trust these reviews, and more and more people are trusting them every year. Soon, almost all consumers will trust online reviews.
The fact is that more and more people are researching online reviews every year. They are not just doing this when they make online purchases. More and more people are looking for online reviews even when they are shopping for physical products in a store. Research shows that searches for online reviews by far exceed searches for price comparisons in stores.
Brands are waking up to this reality. More and more companies are integrating online reviews and testimonials in their sales pages and marketing materials. In just a few years, the use of online reviews as a marketing strategy has risen dramatically. If you do not use online review, you are behind your time and missing out.
The fact is that online reviews are a great marketing strategy. Online reviews can boost your bottom line, increase your revenue, improve trust, improve customer loyalty, and make more customers come back to you again.
Online reviews will help you boost your search engine rankings. Research has shown that having positive online reviews on your profiles on directory sites such as Google My Business, Yelp, Apple Maps, Bing Maps, and others will cause your business to rank higher in the organic search engine rankings. This is true for local businesses as well. In fact, you have a better chance of appearing in the 3 pack of local businesses that Google shows to local searchers.
This does not just apply to Google. If you sell a product on third-party sites such as Amazon or Target, you should make sure to have online reviews on those sites that are positive in nature. This will make your product appear before other people’s products and get more sales.
Positive online reviews can also help increase your Google Seller Rating. Your Google Seller Rating can help increase your click-through rates when you do Google AdWords advertising. There are many other ways online reviews will help your business. They can help your website click through rates through your schema markup snippets.
Kate Hudson has been working with Fabletics to help them improve. She has helped them rebuild their customer strategy and their data system so that they are always stocked with their most popular products. Their BBB rating went up because of her. She recommends taking the Fabletics lifestyle quiz.