Doe Deere and the Beginning of Lime Crime

Doe Deere is a Russian entrepreneur and the founder of the well-known makeup company lime crime. Line crime is a revolutionary makeup company that has used modern-day marketing techniques to grow itself into a major makeup brand. Doe Deere was born in Russia and lived there most of her childhood years. She moved to New York when she was just 17 years old. Doe Deere is currently based out of Los Angeles. She has always been an ambitious and diligent individual who not has become a tycoon in the makeup industry along with many other Great creative endeavors, including becoming a musician in New York City. She attributes much of her knowledge regarding marketing and advertisement to her career as a musician. She started her first business at the mere age of 13 years old in her home country of Russia. She sold creatively designed temporary tattoos to her friends and peers. At the time these tattoos were a unique item and a great way for her to dive into the world of tattoos. She said her first tattoos that she was selling got her many customers and clients among her classmates and friends. Learn more: http://inspirery.com/doe-deere/

Doe Deere spent over a decade living in New York City after she moved there when she was 17. She lived in Manhattan and Brooklyn while becoming acquainted with the towering city of New York. Doe Deere met her husband in New York City when they = collaborated on a music project together. After being in a band together for some time, they learned how to creatively work together to develop artistic ideas and put them to work. They often time promoted their band and began making the music for the band together, which taught them to coexist and work together. In her recent interview, when asked to give some good advice for Younger ladies, she stated: “I believe that every person has something special about them, some unique skill or quality that only they have in the world”. She went on to say “and when you tune into that that’s when you really start to blossom and reach your true potential”. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

As a young teenager and adult, she was very interested in bright and flashy makeup colors and looks. However, in those times in 2008, the makeup industry was heavily dominated by natural and dull colors. The industry was neither bold nor exciting and the colors just weren’t bright enough. Doe Deere originally began to make her own makeup so she had flashy colors to wear and was shocked to see how many young women also were interested in that kind of makeup. Because of the unique product and straightforward marketing strategy, the company quickly grew and became a well-known institution in the make up the industry. She believes lime crimes unique style of makeup gives girls the ability to freely express themselves in unique and creative ways. Doe Deere hopes that the bold colors and feelings it conveys will allow the makeup to empower women, and encourage them to embrace self-expression without worrying about being judged by others.

 

Roberto Santiago Shows How Diverse Entrepreneurship Can Be

There are many ways to be an entrepreneur. One of the common ways that people become entrepreneur is by starting a business and figuring out the type of products they are going to sell. This often involves either coming up with a product idea or promoting products from another company. Success depends mostly on the marketing of the business. With good marketing skills, the entrepreneur can make some really good sales and profits. Another common method of being an entrepreneur is working for oneself as a freelancer. These types of people find some kind of way to make money without being an employee.

 

Perhaps the most common way to be an entrepreneur is by investing. Investing is perhaps one of the best ways to succeed as an entrepreneur. Investors do not have to limit themselves to the stock markets or any type of market where they have to observe the price action. There are other types of investments that can be made. For instance, one of the investments that are made is in property. This is the type of investment entrepreneur Roberto Santiago has done when he has bought Manaira Shopping. He has also taken the time to make renovations to the property so that it can attract more people and bring more energy to the Brazilian economy.

 

Among the renovations he has made to Manaira Shopping is expanding the mall, especially in the food court. With the food court, he has expanded the options beyond cheap fast food and brought forth space for higher end restaurants. The whole point was to bring in people from higher income brackets. Manaira Shopping has become a great place to hang out for people from every budget. It is also a safe place for people to visit without any worry about getting robbed.

 

Roberto Santiago also owns another mall called The Mangeria. This mall is another mall that has been recently developed. Renovations are being made to the mall so that it can attract all types of customers. One of the best aspects of Roberto Santiago’s investment tactics is that he does not just buy property and then let it sit. He actually influences his property so that he can bring in business for the customers.

 

Sweetgreen: The Power of Innovation

Food is increasingly a topic of discussion. As the country shifts more toward healthier preferences, more restaurants are renovating their appearance and menus. Most renovate only the basics while others are undergoing complete makeovers. Yet, all that work doesn’t compare to the originality of Sweetgreen, a high-end salad chain.

Following its launch in 2007, Sweetgreen immediately attracted big-name investors. Sweetgreen proved that salad-chains can survive in America with the right ingredients. Of the 40 Sweetgreen locations, all of them use the healthy, fresh, locally grown organic produce. It was important to Nathaniel Ru, one of the co-CEOs of Sweetgreen, to create a brand that feeds people better food. Learn more about Nathaniel Ru: http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/

Sweetgreen is also technologically superior to many of their competitors. It may not seem like it, but Sweetgreen was one of the first to use websites and mobile apps to facilitate transactions. Currently, nearly one-third of all of Sweetgreen’s transactions occur online.

Embracing technology also allowed the co-CEOs to develop a new form of management. Rather than the traditional main headquarters, Sweetgreen’s corporate offices have more personal vibes. Every so often, they shut down the corporate offices so that every employee gets the opportunity to work in one of the restaurants.

Sweetgreen revolves around new and exciting ideas. It’s been that way since day one. For each of the co-founders, Nathaniel Ru, Jonathan Neman, and Nicolas Jammet, Sweetgreen is a dream realized. Back at Georgetown University, they learned about business and each other in their entrepreneurship class.

They also learned that all three are first-generation immigrants and the children of entrepreneurs. Having parents with their own businesses gave the three co-CEOs an advantage over everyone else. Yet, they still experienced the same fear that entrepreneur fears: failure. They waited until after they graduated before trying to open their own business.

When they were ready, they looked around Georgetown for clues as to what kind of business to start. The first thing they noticed was a lack of healthy food options in the area. That’s where Sweetgreen started: at Georgetown University in 2007. Soon after, the young men began expanding nationwide.

The hardest thing for the trio was team building. They’d gotten used to being the only ones doing everything. It was hard for them to let go and let others take the reins. Every entrepreneur struggles with letting go at first.

Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider